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Eros Digital names Ricky Ghai as chief executive officer

Eros
Digital, the digital and new media arm of Eros International Plc, an Indian
film studio, has appointed Ricky Ghai as chief executive officer with effect
from July 2011. Ghai will be based in Eros’ operating offices primarily in
India, as well as the UAE, UK and US. Prior to this, Ricky Ghai worked with Abu
Dhabi Media Company (ADM), where he led the digital group since its inception
in 2007.

Eros
Digital, the digital and new media arm of Eros International Plc, an Indian
film studio, has appointed Ricky Ghai as chief executive officer with effect
from July 2011. Ghai will be based in Eros’ operating offices primarily in
India, as well as the UAE, UK and US. Prior to this, Ricky Ghai worked with Abu
Dhabi Media Company (ADM), where he led the digital group since its inception
in 2007.

Before ADM,
Ricky Ghai spent over 25 years in a variety of media roles starting with ten
years at the BBC in content acquisition and business development roles. This
was followed by senior programming positions at TV3 Sweden, MBC Group and Orbit
(now OSN). More recently, Ricky worked with BT Vision launching their video on
demand (VOD) service in the UK.

Kishore Lulla,
executive chairman, Eros, said, “Eros Digital will be an increasingly large
contributor to Eros International Plc’s growth over the medium term and the
appointment of Ricky is a statement of our intent in this arena. We are already
involved in cutting edge developments in the digital sphere, including the full
digitization of our extensive movie library. I am confident that Ricky will add
greatly to our existing digital momentum.”

Commenting
on his appointment at Eros, Ricky Ghai said, “Eros is unquestionably a highly
respected international brand, and having grown up as a consumer of its
content, I am now very excited to be part of the group. As media companies
across the globe look for new ideas and migrate traditional business to digital
platforms, Eros has all the right ingredients; credentials, talent, compelling
content and technology at its fingertips, to lead the field. In the coming
months, we aim to take Eros to another level. Good ideas are easy to find, but
it’s our ability for excellence in execution that will stand us apart.”

Currently, Eros is implementing the full
digitization of its 2,100-strong film library, which will assist the company in
monetising its intellectual property. Digitization enables Eros to easily
access the entire Indian diaspora across the world, as well as domestically in
India.

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