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Epsilon to manage email communications for India Today Group Digital

US-based marketing services firm Epsilon and India Today Group Digital have signed a deal under which Epsilon will manage consumer and trade email communications for ITG Digital, initially for its online private sales store BagItToday.com and gradually rolling out to other online properties.

US-based marketing services firm Epsilon and India Today Group Digital have signed a deal under which Epsilon will manage consumer and trade email communications for ITG Digital, initially for its online private sales store BagItToday.com and gradually rolling out to other online properties.

Epsilon will also provide data analytics, strategic consulting and best practice guidance addressing segmentation and targeting, data collection and maintenance, customer engagement, inbox deliverability, creative performance, content relevancy and multi-channel integration to ITG Digital.

“We are confident that Epsilon’s scalable platform, ease of list management and reporting, and strong ISP relationships will not only help us achieve faster time-to-market communications, but also build deeper bonds with our consumers through personalised, targeted and anticipated messages,” Sanjay Nagpal, head, technology infrastructure, India Today Group Digital, has said.

Adrian Hoon, vice president, Asia, Epsilon, has said, “With India’s internet population having grown by 42 per cent in 2009, surpassing 70 million, and becoming the 4th largest in the world, the use of digital channels in the marketing mix is critical as marketers continue to target the growing middle class and the growing levels of disposable income that they bring.”

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