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Epsilon signs 7 new email marketing clients in India

US-based marketing services firm Epsilon has signed seven new email marketing clients including Shoppers Stop, Fidelity Mutual Fund and FashionAndYou.com in India, in addition to India Today Group Digital announced in August 2010.

US-based marketing services firm Epsilon has signed seven new email marketing clients including Shoppers Stop, Fidelity Mutual Fund and FashionAndYou.com in India, in addition to India Today Group Digital announced in August 2010.

Adrian Hoon, vice president, Asia, Epsilon, has said, “2010 marks an important milestone for Epsilon in India, bearing testimony to our expertise of integrating people, process and technology to help leading Indian brands meet the evolving expectations of their customers who are more empowered and selective about the information they want to receive and how they wish to engage with brands.”

According to Adrian Hoon, India is a burgeoning market for digital marketing solutions with the third largest internet population in Asia with 81 million users. “India’s online consumer market is experiencing remarkable growth, up 33 per cent with 2.5 million more online shoppers from last year, representing over one-fifth of the internet population,” Hoon has added.

Pearl Uppal, CEO, FashionAndYou.com, has said, “Epsilon not only gives us access to a world-class robust email marketing technology with the efficiency to automate, customise and deliver personalised messages aligned with the individual preferences of our customers, but they also help us monitor and optimise our email campaigns to ensure our customers are engaged with relevant messaging at the right time in the right channel.”

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