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Epic Channel uses Twitter alarm to drive viewership to its new campaign #EPICat10

Epic channel has executed a unique
innovation for its new campaign – #EPICat10.
The channel is the first
broadcaster to use the Twitter Alarm that lets followers set a reminder for the
10 pm shows.

Epic channel has executed a unique
innovation for its new campaign – #EPICat10.
The channel is the first
broadcaster to use the Twitter Alarm that lets followers set a reminder for the
10 pm shows.

According
to a Times of India report, the Twitter alarm was conceptualised by Grey Group
India and executed in collaboration with Twitter. The Twitter application was
created as part of Epic Channel’s ongoing campaign. The objective of the
campaign is to drive viewing to the 10 pm slot.

How it works is that after following the Epic
Channel on Twitter, a follower can set the reminder from a specially created
tweet. Once the reminder is set, the Twitter application sends the follower a
reminder tweet at 9.45 pm to watch the 10 pm shows. The activity was launched
on 6 July, 2015. 

Epic MD Mahesh Samat, was quoted in the report as
saying, “When Grey suggested the idea as part of the ‘Epic at 10’
campaign, we were instantly sold and excited to get it activated. We are proud
to announce ‘The Epic Channel Twitter Alarm’ for the first time in India.
Twitter has been excellent in facilitating the innovation. The core idea of our
campaign is to drive tune-ins to the 10 pm time slot on the channel. The
Twitter Alarm fits in perfectly with the campaign.” 

Grey Group India chairman and MD Sunil Lulla added
in the report, “At Grey Group, we are constantly looking at creating,
‘Famous & Effective’ campaigns for our clients. This makes it imperative to
step beyond the boundaries and create – even if it is something as simple as a
‘Twitter Alarm’. We hope that soon enough, India will need no reminder to tune
into The Epic Channel at 10 pm.”

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