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Edu-tech startup Simplilearn buys California-based Market Motive for $10 mn

Simplilearn, a Bangalore-based edu-tech startup has acquired Market Motive, a Silicon Valley-based digital marketing training company for around $10 million.

Simplilearn, a Bangalore-based edu-tech startup has acquired Market Motive, a Silicon Valley-based digital marketing training company for around $10 million.

According to a Financial Express report, the acquisition will allow Simplilearn to expand its presence in the US.Co-founded in 2007, by Michael Stebbins, John Marshall, and Avinash Kaushik, Market Motive builds curriculum that trains professionals on digital marketing.

“Our focus continues to be providing a wide range of short-term certification-based courses that have a direct impact on the learners’ careers,” Krishna Kumar, Founder and Chief Executive Officer, Simplilearn, was quoted in the report as saying.

Michael Stebbins, Co-Founder & CEO of Market Motive, was quoted in the report as saying, “Market Motive set out to change the way the world learns digital marketing, and we’ve achieved this in many ways. Seeing how Simplilearn has scaled in helping 400,000+ people get certified and boost their careers and pay is nothing short of astounding.  We look forward to providing an even higher level of service, an ever-expanding list of certifications, and an enhanced customer experience through improved video delivery, user experience, and customer support. As a hiring manager, I see the need for short-term certification to put knowledgeable workers in higher-paying roles. Degree or not, the economic value of these courses is huge and it is rewarding to see lives changed through the training.”

Post the acquisition, Market Motive will continue to operate as an independent part of Simplilearn. Market Motive’s co-founder Michael Stebbins will join Simplilearn as the Chief Innovation Officer and work alongside Prashant Parmar, Director of US operations. Market Motive will continue to operate as an independent arm of Simplilearn and Stebbins will stay on as CEO along with his entire team.

In April 2015, Simplilearn had raised $15 million in Series C funding in a round which was led by Mayfield and participated by Kalaari Capital and Helion Venture Partners with an aim of expanding rapidly into the US and other primary markets.

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