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eBay India ties-up with Hot Muggs to offer IPL merchandise

eBay India has partnered with Rajesh Metal Industries, which owns the Hot Muggs brand, to offer exquisite merchandise of the two Indian Premier League teams — Kings XI Punjab and Chennai Super Kings. According to eBay India, the merchandise, which include Lassi glasses, mugs, badges and autographed collectors’ items, would be available on eBay.in during the IPL series.

eBay India has partnered with Rajesh Metal Industries, which owns the Hot Muggs brand, to offer exquisite merchandise of the two Indian Premier League teams — Kings XI Punjab and Chennai Super Kings. According to eBay India, the merchandise, which include Lassi glasses, mugs, badges and autographed collectors’ items, would be available on eBay.in during the IPL series.

Rajesh Metal Industries has entered into a licensing rights agreement with Kings XI Punjab and Chennai Super Kings to produce select merchandise and market them under the Hot Muggs brand name in retail stores along with an exclusive online partnership with eBay India.

Deepa Thomas, senior manager, Pop Culture, eBay India, has said, “We are delighted to partner with Hot Muggs to power the sale of these exquisite IPL merchandise as part of eBay’s attempt to cater to the wide interests of its online shoppers.”

Rishi Jain, managing director, Rajesh Metal Industries, has said, “Our partnership with eBay India is another strong step in the direction of shaping the L&M (licensing and merchandising) division of the company, and creating our impression on the still nascent merchandise market in India.”

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