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eBay India expects to grow its business by 60% in 2011-2012 fiscal

eBay India has said that the company’s business in this country is expected to grow by around 60 per cent in the financial year 2011-2012. According to the company, eBay has a market share of 45 per cent in the Indian ecommerce space. The website houses 13,000 merchants selling on its platform, and expects this number to grow 50 per cent by March 2012.

eBay India has said that the company’s business in this country is expected to grow by around 60 per cent in the financial year 2011-2012. According to the company, eBay has a market share of 45 per cent in the Indian ecommerce space. The website houses 13,000 merchants selling on its platform, and expects this number to grow 50 per cent by March 2012. It has one million live listings on its site now, and would double this number in a year.

According to Kashyap Vadapalli, director, categories and business development, eBay India, the Indian ecommerce market in 2010 was worth around Rs 32,000 crore, out of which travel and holiday bookings accounted for 80 to 90 per cent and the rest came from products and services. “While 15 million shopped online last year, those buying products were only three million. Within the products category, mobile phones and accessories and memory devices were seeing big business, the last product being bigger online than in the physical market. I expect the number of products sold online to double in the next 12 to 18 months to six million,” Vadapalli said.

According to Vadapalli, eBay India gets three million visitors a month, and 80 per cent of its sales are from fixed-price products while the rest are from auctions. Each buyer on its site makes around four repeat purchases in a year. The company’s mobile platform specialises in offering comparative prices in a convenient way, and hopes to see growth in mobile segment as 3G penetration picks up.

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