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E-commerce firm Flipkart in talks with MakeMyTrip to launch online ticketing platform

In a bid to become a one-stop-shop for a wide
range of offerings by the end of this year, online marketplace Flipkart is reportedly in advanced talks with
MakeMyTrip to launch a ticketing platform, reports the Economic Times.

In a bid to become a one-stop-shop for a wide
range of offerings by the end of this year, online marketplace Flipkart is reportedly in advanced talks with
MakeMyTrip to launch a ticketing platform, reports the Economic Times.

“We are planning to
integrate ticketing powered by MakeMyTrip on the Flipkart marketplace, which
means that a customer will be able to book air and rail tickets from the
Flipkart platform,” a senior employee at Flipkart told the Economic Times. 

In March, Amazon announced
a partnership with IRCTC to be the official shopping partner of Indian
Railways’ online ticketing platform for two years. Snapdeal, which in April
bought online recharge platform FreeCharge, offers pest control services,
mobile and bill payments, and financial services such as home and personal
loans. 

According to the report, the
reasoning for Flipkart’s diversification of its offerings is a planned listing,
ahead of which it must bulk up its topline while also erasing the red ink in
its bottomline.

Flipkart is likely to
launch the ticket-booking service in partnership with MakeMyTrip by September,
reports the Economic Times, citing a source.

Mukesh Bansal, head of
commerce at Flipkart, had said that the company would partner with retailers
across categories to become “a one-stop-destination for every
shopper”.

In recent months,
Flipkart has been incorporating an omni-channel retail approach, trying to
stitch a seamless offline and online experience for customers. Earlier in July, the company announced partnerships
with offline brands including Home Town, HomeStop and @Home. 

Image Source: Trak.in

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