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Dulux extends its Apne Rang Chhalakne Do campaign on digital with FB app Splash

Paints and coatings brand Dulux has launched ‘Splash’, a
Facebook app as a part of the digital extension of Akzo Nobel India’s ‘Dulux:
Apne Rang Chhalakne Do’ campaign. The brand has also launched a microsite and the
Facebook application, designed for Dulux, by Olive e-business Pvt. Ltd.

Paints and coatings brand Dulux has launched ‘Splash’, a
Facebook app as a part of the digital extension of Akzo Nobel India’s ‘Dulux:
Apne Rang Chhalakne Do’ campaign. The brand has also launched a microsite and the
Facebook application, designed for Dulux, by Olive e-business Pvt. Ltd.

Splash was launched on Facebook as a special Holi
initiative; and created great buzz around its 
launch, generating more than 30,000 ‘likes’ in less than a week. The
popularity of the funky and colourful app can be seen with over 7000 people
having already experienced the application in one month and the number is
growing. Boman Irani and Shahid Kapoor, added a glam quotient to this splash
party by splashing special messages for their Facebook fans. 

 “Dulux is a brand
that reflects the many human moods and expressions through the medium of
colours. The idea was to create something that reflected the core campaign idea
of ‘Apne Rang Chhalakne Do’ and celebrate the ‘colourful conversations’
consumers have on social media. Hence, a unique and innovative social media
focused app was created to help consumers splash their true colours,” Pushkar
Jain, Marketing Manager, Dulux, Akzo Nobel India.

 “With the
digital revolution, we wanted to move beyond colour on the walls of our homes
and bring forth our brand’s appeal to Facebook users. A simple yet unique and
fun app, Splash has witty messages that have appealed to users of all age
groups. We have received tremendous response from the users so far and are
optimistic about further popularity of this app,” said, Dipin Kapur, Director,
Olive e-Business.

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