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Dove partners Yahoo India to launch blogging contest on IndiBlogger

Personal care brand Dove, in partnership with Yahoo India, has
launched a blogging contest called the ‘Real Beauty’ on IndiBlogger, an Indian blogger
community. The contest will be open to all Indian bloggers and they will have
to write a post on ‘what real beauty means to them’. The editorial team of
Yahoo India would choose the winners and the first prize winner will take home

Personal care brand Dove, in partnership with Yahoo India, has
launched a blogging contest called the ‘Real Beauty’ on IndiBlogger, an Indian blogger
community. The contest will be open to all Indian bloggers and they will have
to write a post on ‘what real beauty means to them’. The editorial team of
Yahoo India would choose the winners and the first prize winner will take home
a cash reward of Rs 1 lakh along with being made the featured blogger on Yahoo
Real Beauty portal
. The contest has a total prize money of Rs 3.5 lakh for winners. 

Commenting on the contest, Vineet Rajan, director,
IndiBlogger said, “Today brands are actively engaging with people via Facebook,
Twitter and other social media networks. However what is going to keep a brand
ahead of others is how they can connect with and influence bloggers primarily
because they have the highest networking quotient coupled with trust and
credibility in the online space. In short, bloggers are the best bet towards
building a pool of brand evangelists and ambassadors.” IndiBlogger has a base
of over 25,000 bloggers across India.

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