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DisneyUTV launches audio clips of UTV Stars’ shows on mobile

DisneyUTV has launched UTV Stars on mobile
allowing users listen to various shows of UTV Stars on their personal handsets.
This service is available on Tata Docomo at present and users can avail this
service at a cost of Rs 30 per month.

DisneyUTV has launched UTV Stars on mobile
allowing users listen to various shows of UTV Stars on their personal handsets.
This service is available on Tata Docomo at present and users can avail this
service at a cost of Rs 30 per month.

Speaking about the objective behind
launching this service, Lavina Tauro, Director – Audio and Music, DisneyUTV,
said, “Audience today want to consume content across platforms. With content
available on-the-go the audience is not restricted to one device only. 90% of
the ever increasing mobile phone population in India still uses basic mobile
phones with key source of entertainment being voice related products and this
we believe will dominate the entertainment space in the mobile VAS segment. By
launching this channel on mobile, users can avail their daily dose of Bollywood
masala and their favourite stars at their convenience.”

Speaking on the company’s IVR plans for other
channels and programs, Tauro said, “ We are a content company and our objective
is to reach the consumer at all his touch points of content consumption. We are
currently just focusing on UTV Stars IVR.”

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