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DishTV appoints Quasar as its Exclusive Ad Sales Partner

Direct-to-home service provider DishTV and interactive marketing company Quasar Media have signed a deal under which Quasar will exclusively monetize DishTV platform through advertising inventories, alliances, partnerships, sponsorships and innovative solutions.

Direct-to-home service provider DishTV and interactive marketing company Quasar Media have signed a deal under which Quasar will exclusively monetize DishTV platform through advertising inventories, alliances, partnerships, sponsorships and innovative solutions.

“DishTV is a market leader in the DTH space with more than 8 million subscribers who become a captive audience for advertisers and this is what would work in our favour while designing attractive solutions for the new age advertisers,” Manish Vij, co-founder, Quasar Media, has said.

According to Salil Kapoor, COO, DishTV, the DTH category already covers over 25 million households which is around 30 per cent of the C&S (cable and satellite TV) homes and is expected to cross 33 million households by the end of 2010.

“This rapid expansion of DTH cannot be ignored by any informed marketer or media buyer,” Salil Kapoor has said, “We are looking at this as a big opportunity and we are sure our partnership with Quasar will help us reach out to the marketing fraternity.”

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