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Digitas launches second agency to focus on southern Indian markets

Global digital marketing solutions consultancy Digitas, which entered India earlier this year with the launch of Solutions | Digitas, has launched its second agency called Digitas that would be based in Chennai and would initially focus on the southern Indian markets.

Global digital marketing solutions consultancy Digitas, which entered India earlier this year with the launch of Solutions | Digitas, has launched its second agency called Digitas that would be based in Chennai and would initially focus on the southern Indian markets.

The new agency will be led by senior vice president and country business head Saroja Kannan, a marketing professional with over 17 years of experience across direct marketing communications, analytical CRM (customer relationship management) and online marketing, reports IndianTelevision.

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