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Digitas India bags digital account of Axis Bank

Axis Bank has appointed Publics Groupe’s digital marketing
agency Digitas India as its digital agency on record (AoR). Digitas will
conceptualise, design and manage Axis bank’s presence online across the bank’s
verticals and practices.

Axis Bank has appointed Publics Groupe’s digital marketing
agency Digitas India as its digital agency on record (AoR). Digitas will
conceptualise, design and manage Axis bank’s presence online across the bank’s
verticals and practices.

Manisha Lath Gupta, Chief Marketing Officer, Axis Bank, said,
“At Axis bank we believe that digital media is an extremely important channel
to engage with and have meaningful conversations with consumers. Over a period
of time, a good digital strategy will go a long way in creating preference of
one service provider over another. We believe that Digitas India is the right
strategic partner to help us achieve our aspirations. Digitas will be handling
all social media and online creative work for Axis Bank.”

Kanika Mathur, President, Digitas India, said, “Working
with Axis bank is extremely exciting and challenging for us. We will be using
some of our worldwide learning’s and best practices to create and implement
best in class strategies and consumer experiences for Axis bank. These will
include helping position new and current services online as well as in social
media.”

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