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Digital Vidya to expand its workshops across SE Asia, Middle East, Europe, North America

Digital Vidya, which provides social media marketing
training across India and Singapore to CXOs, sales and marketing professionals
to leverage digital marketing for their organizations, has planned to offer its
trainings in formats beyond classroom workshops to newer geographies across South East Asia, Middle East, Europe and North America. The company is close to
organizing its 100th workshop in the country in July 2012.

Digital Vidya, which provides social media marketing
training across India and Singapore to CXOs, sales and marketing professionals
to leverage digital marketing for their organizations, has planned to offer its
trainings in formats beyond classroom workshops to newer geographies across South East Asia, Middle East, Europe and North America. The company is close to
organizing its 100th workshop in the country in July 2012.

Speaking about the learnings gathered from Digital Vidya’s 99
odd workshops, CEO Pradeep Chopra has said, “We’ve observed a significant shift
in terms of both understanding and interest about Social Media among our
participants over last 99 workshops. In our earlier workshops, we needed to
spend a good amount of time educating the participants about basics of Social
Media such as ‘What is a Facebook Page?’, ‘How to Tweet’?.”

According to Chopra, earlier, they rarely used to get time
to share insights about advanced topics on Social Media such as leveraging
Facebook Applications for Fan Growth and Engagement. “Thanks to the shift in
their understanding about Social Media, we are able to spend valuable time with
our participants in helping them understand and leverage Facebook Ads for Lead
Generation.  ‘How to measure ROI of
Social Media?’ is the most common question everyone is trying to get an answer
for today,” added Chopra.

In addition, ‘whether they should outsource Social Media or
not?’, ‘which tools to use to measure performance of a Social Media campaign?’,
‘how to use Social Media for B2B?’, ‘how to integrate Social Media into overall
Marketing strategy?’ are other common concerns shared by our workshops
participants.

Speaking of the profile of its participants, Chopra informed
that the 2000+ participants of the workshops would primarily fall under two
categories: Marketers and Business Owners. Marketers would include CMOs or Head
of Marketing, Head of Sales or Business Development, Sales and Marketing
Managers, PR & Communication Teams, Media Planners and Buyers, CRM
Professionals, Product Managers, Digital Marketing (SEO, SEM, SMM)
professionals.

“We’ve thoroughly enjoyed our journey of 99
workshops since Jan 2010. Going forward, we are looking at strengthening our
association with our existing workshop participants by providing them further
support through advanced workshops. We are also looking at offering our
trainings in formats beyond classroom workshops to newer geographies across
South East Asia, Middle East, Europe and North America,” Pradeep Chopra said
about his plans for Digital Vidya.

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