ZenParent, a digital media startup running a parenting tips website by the same name, has grabbed a $500K round from i2india Ventures.
ZenParent, a digital media startup running a parenting tips website by the same name, has grabbed a $500K round from i2india Ventures. i2india first experiments with ideas within itself and then provides funding for further scaling up, reports the Tech Portal.
ZenParent is a parenting-focused blog with presence on both desktop and mobile platforms. The blog provides parenting tips to individuals, which ranges from everything between food, recreational activities, product reviews to dinner conversations. The idea first popped up in i2india Ventures, an incubator which experiments with ideas before providing further resources.
ZenParent currently has a team of 15 writers or parenting experts who contribute to the content being published on desktop as well as mobile platforms.
Talking about the recent funding, CEO Supriya Hiremagalur told the Tech Portal, “There is no one single source of great content for parents in the Indian context. So we decided to start this.”
ZenParent currently acts as the only resource platform, tailor-made for the new-age, working Indian parents. And the company has reportedly been successful in garnering widespread appreciation, largely due to its highly curated and timely content.
ZenParent’s content is customised to suit 80-odd combinations of characteristics, e.g., working parent + mother or stay-at-home dads. Detailed mapping of their customer helps ZenParent provide more relevant content.