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Digital media distribution firm Whacked Out Media announces overseas expansion plans

Hyderabad-based Whacked Out Media Pvt. Ltd., a leading digital media distribution company, recently announced the opening of its office in Singapore. 

Hyderabad-based Whacked Out Media Pvt. Ltd., a leading digital media distribution company, recently announced the opening of its office in Singapore. 

The company’s expansion follows four years of major growth in India across its services offerings that include celebrity management, film promotion and branding, strategic partnerships with YouTube as a MCN (multi channel network), Google and Facebook, along with customer wins that demonstrate its high adoption.

Whacked Out manages the social media profiles of more than 220+ celebrities of the South Indian film fraternity. It has distributed 4000+ films and over 0.514 million hours of movies, kids, news, devotional and audio content along with TV shows. The company claims to have an online audience of 97 million followers on Facebook and 3.9 million subscribers on YouTube.

The Asia-Pacific expansion, with a major focus on acquiring customers in the region, will now be driven out of Whacked Out Media’s office in Singapore, led by Rama Krishna Veerapaneni, Managing Director and his Acquisitions and Syndication team. 

“Singapore’s robust infrastructure and strong connectivity to the rest of the region makes it the optimal city to locate in, for our Asia-Pacific operation,” said Ram Veerapaneni,Managing Director, Whacked Out. “Through policies that welcome global business, Singapore has built a strong ecosystem of innovation that will be beneficial for us to join. Our expansion will allow us to quickly respond to the growing demand in the region for digital media distribution.”

Multiple trends and statistics make APAC a very attractive market for a digital content distribution. Firstly, in Asia, as in other parts of the world, consumers are actively exploring digital and Internet platforms to watch TV and movies. Given the various digital channels available to users today, both content production and content distribution is going to dominate as a trend in 2015, according to Whacked Out.

Second, APAC is a rapidly growing market in its consumption of digital/social media. As per industry statistics, the Asia Pacific region accounts for more than half of all social media users worldwide. Asia has become critical to Facebook’s growth while around one-third of all Twitter users can be found in countries within the Asia Pacific. A staggering 97.3% of social network users in the region have accessed social media sites on their mobile devices, spending between 2-4 hours every day on these platforms.

“Digital is the new traditional media today. With increasing consumer eyeballs turning to digital media in the Asia-Pacific region, the allocation of marketing budgets is reflecting this new reality. We believe our strengths in content aggregation and online distribution and our experienced team of experts are well placed to help marketers optimize their returns on web and mobile platforms in the region”, said Kunal Wadhwa, Whacked Out VP of Business Development.

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