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Digital forum for BFSI sector launched

An exclusive
digital association for the financial services space – BFSI Digital Stallions
Forum
has been launched by Paurush Sonkar. It aims at providing a common
platform to Chief Marketing Officers and Digital Marketing teams of Financial
Services companies to network discuss issues and challenges and meet industry
leaders.

An exclusive
digital association for the financial services space – BFSI Digital Stallions
Forum
has been launched by Paurush Sonkar. It aims at providing a common
platform to Chief Marketing Officers and Digital Marketing teams of Financial
Services companies to network discuss issues and challenges and meet industry
leaders.

Sonkar is a Digital evangelist and he has
been associated with Digital Marketing in the financial services space for
close to a decade now.

Speaking on the intent behind
starting the forum, Paurush said, “The financial services space is the 4th
largest spender on display advertising online and 2nd largest spender on search
engine marketing and yet it did not have an exclusive platform. It is this very
need that has led to the formation of BFSI Digital Stallions Forum.”

The
forum has a 10 point charter aimed at enhancing the way financial service
companies in India manage their Digital Marketing. Under the aegis of the
association, various activities like research specific to the BFSI sector,
promotion of the concept of a DMO, organising training and knowledge
enhancement platforms will be conducted.

“We are
planning to conduct six roundtables in a year where 10-20 CMO’s of financial
companies will participate and meet experts from digital media companies and
learn more about effectively marketing their products,” he said.

The
forum will have exclusive membership which is non-chargeable.

“We
already have 14 companies as members that include Birla Sun Life Insurance,
TATA AIG General Insurance, HDFC Bank, ICICI Bank etc. The knowledge
enhancement workshops that we will conduct will not be chargeable. In our
roundtables, only one advertiser would be there so it would be a very niche
affair,” Paurush added. 

The
member companies will be entitled to a range of benefits including the concept
of a Digital Deal. The Digital Deal would allow members to avail of digital
marketing services such as design, media, consulting, etc at special rates.

by Saumya Tewari

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