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Digital commerce market touches Rs 81,525 Cr in 2014

The digital
commerce market was valued at Rs. 81,525 crores by the end of December 2014, and
registered a growth of 53% over 2013. According to the latest ‘Digital Commerce
Report’ by IAMAI and IMRB International, the industry is estimated to grow
further at a rate of 33% and cross Rs.1 lakh crores by the end of 2015.

The digital
commerce market was valued at Rs. 81,525 crores by the end of December 2014, and
registered a growth of 53% over 2013. According to the latest ‘Digital Commerce
Report’ by IAMAI and IMRB International, the industry is estimated to grow
further at a rate of 33% and cross Rs.1 lakh crores by the end of 2015.

The report
further finds that online travel comprised a majority 61% of the whole digital
commerce pie. Significantly, e-tailing has grown by around 1.4 times over 2013
and constitute nearly 29% of the overall share.

Here are the key
highlights of the report: –

 

  1. Mobiles phone &
    accessories contribute the most, i.e., 41% (Rs. 9,936 crores) to the e-tailing
    segment
  2. Apparels,
    footwear & personal items which contribute 20% (Rs. 4,699 crores) come in
    second.
  3. Consumer
    durables along with kitchen appliances contribute another 14% (Rs. 3,404 crores).
  4. Out of the
    remaining 25%, laptops/e-books/tablets, home furnishings and books contribute another
    Rs. 2,780 crores, Rs. 1,059 crores and Rs. 648 crores respectively.

 

The report also
finds that 45% of the online shoppers prefer cash-on-delivery (CoD) as a mode
of payment. 21% prefer payment through debit card and 16% via credit card. The
other modes of payment include Internet Banking (10%) and other payment modes
viz. prepaid cash cards, mobile wallets etc (8%).

According to the
report, the financial services market has grown at a CAGR of 20% since 2010. In
December 2014, this market was valued at Rs. 4,508 crores. The classifieds
markets have seen a significant growth and are valued at Rs. 896 crores by Dec
2014.

Other online
services market has grown with a CAGR of 73% since 2010 and was valued at Rs.
2,025 crores by December 2014. This segment includes emerging service
categories like online entertainment ticketing, online commuting, online food
and grocery delivery. Online food delivery market has seen the maximum growth
(40%) over the last year in this segment and it is now valued at Rs. 350 crores
by the end of 2014.

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