Top News

Dhingana launches advertising platform; adds Facebook exec Gokul Rajaram in advisory board

Indian music streaming service Dhingana today
announced the launch of its immersive advertising platform to help brands reach
a fast-growing and high-grossing demographic: the Indian population around the
world. As part of this initiative, the company has also added Gokul Rajaram,
Facebook’s Product Director of Advertising and the creator of Google’s AdSense,
to its advisory board. In addition to the launch of the platform, Gokul

Indian music streaming service Dhingana today
announced the launch of its immersive advertising platform to help brands reach
a fast-growing and high-grossing demographic: the Indian population around the
world. As part of this initiative, the company has also added Gokul Rajaram,
Facebook’s Product Director of Advertising and the creator of Google’s AdSense,
to its advisory board. In addition to the launch of the platform, Gokul
Rajaram, known as the “Godfather of Google Adsense” will serve as an advisor to
Dhingana.

Dhingana is offering a number of ad formats
and can help target ads based on factors like music genre, platform,
geo-location, and audience demographics. As part of beta testing of the
platform, Dhingana ran a campaign for the film Cocktail, driving 100,000 audio
streams of the ad in the first 18 hours, and more than 1 million streams in the
first five days.

“Globally, over 11 million Indian music
fans listen to their favourite music on Dhingana. We believe that this is a
great motivation for brands looking at innovative avenues to reach out to them.
This led us to develop a highly intuitive advertising platform,” said Snehal
Shinde, CEO of Dhingana.

“We’re thrilled to have Gokul on board,”
said Swapnil Shinde, COO of Dhingana. 
“Gokul has extensive experience in creating user-friendly and highly
profitable experiences for social and mobile platforms.”  Shinde added, “Gokul’s experience will be
invaluable as we expand the service to reach more users.”

Prior to joining Facebook, Rajaram spent 5
years as the Product Management Director of Google’s Adsense. He also ran a
startup, Chai Labs that was later bought out by Facebook. According to Rajaram,
“The streaming market in India is growing at an unprecedented rate, offering
myriad opportunities to consumers and brands. With more than 7 million active
users on iOS, Android, BlackBerry, and Nokia devices, Dhingana has also been
quick in tapping the huge impact that mobile is making in India.”

Dhingana claims to have over 11 million users ad
its platform is accessed across 220+ countries/territories every month. The
company today has a collection of over 400,000 songs across 35 different genres
which are available, legally and for free.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close