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DGM India unveils new brand identity, signals transformation

Ad
network DGM India today signaled a business and organizational reinvention with
the reveal of its new brand identity, underscored by a new logo that signifies
growth, network, vibrancy and a strong desire to redefine the boundaries of
digital advertising.

Ad
network DGM India today signaled a business and organizational reinvention with
the reveal of its new brand identity, underscored by a new logo that signifies
growth, network, vibrancy and a strong desire to redefine the boundaries of
digital advertising.

With
over 120 employees spread across Delhi, Mumbai & Bangalore – DGM offers a wide
range of digital media advertising options for both the offline as well as
online Advertisers. DGM India has
an undisputed market leadership in performance marketing, running or managing
90% of all performance marketing campaigns in India.

DGM
India is part of digital media network SVG Media. SVG media has consolidated
the India business of 2 companies – DGM & Network Play into a single unit –
DGM. The new brand identity also reflects this consolidation.

DGM
India also said that it has organized its business into five distinct business
verticals, each of which is focusing on cutting-edge innovation strategy for
growth. The CPL (cost per lead) vertical caters to the offline businesses and
it integrates call center & CRM support with online advertising to deliver
hot leads to advertisers. The GoVentures unit has a very sharp focus on giving
advertising options to advertisers operating in the newly developing on-demand
hyper local services by helping clients source leads through various DGM-owned
B2C marketplaces. DGM’s other business verticals are CPS (Cost Per Sale),
Display and DTH advertising. The company is also offering videos and content
for brand advertisers as part of its Display vertical offerings.

Speaking
about the new brand identity, Anurag Gupta, Founder & MD, DGM India said, “Today’s
launch of our new brand identity marks the beginning of the next phase of our
journey. With digital advertising as our DNA, we are today ready to push the
innovation frontier as we seek to redefine its boundaries whilst operating
profitably at a very large scale.”

DGM’s new logo, designed by a Canadian
freelance designer is a customized font type with a colorful tree/branch
connected to the “D”. The colorful tree conveys that the brand is vibrant and
young yet mature and rooted. It also reflects that the brand is bright,
creative and growing, with a strong sense of network.  The Open D signifies the
vision of the company to redefine the boundaries of digital advertising.

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