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Dentsu Aegis’s digital marketing agency Isobar wins digital mandate of JK Tyres

Following a
multi-agency pitch, JK Tyres has appointed Isobar, the global full service
digital agency from the Dentsu Aegis Network, as their digital agency of
record.

Following a
multi-agency pitch, JK Tyres has appointed Isobar, the global full service
digital agency from the Dentsu Aegis Network, as their digital agency of
record.

Amitabh Prasad, General Manager-
Marketing, JK Tyre & Industries, was quoted in a report as saying, “We are
glad to see the enthusiasm that the people at Isobar have for the JK Tyre
brand. While digital campaign planning and implementation comes naturally to a
reputed agency like Isobar, what we are really looking forward to is the
passion that these digital pioneers will bring to the table.”

Prasad added,
“JK Tyre is one of the most innovative brands in its category. Therefore, we
prefer associating with people who share the same values and vision. With the
kind of work that Isobar has done in the recent past, we are confident that we
will be able to accomplish some great work together.”

It is pertinent
to note here that JK Tyres is the undisputed market leader in truck/bus radials
in India, with 138 selling stores, 4,000 strong dealer network served by six
plants in India and three plants in JK Tornel, Mexico. With state-of-the-art
modern production facilities in all nine plants, the total production capacity
of JK Tyres is over 20 million tyres per annum.

Commenting on
the win, Shamsuddin Jasani, MD, Isobar India, told BestMediaInfo, “We are
privileged to work with JK Tyres. This win is a testament to the fact that we
strive to provide innovative solutions and ideas without limits to our clients.
It enhances our credentials as the leading full service digital marketing
agency in India.”

Gopa Kumar, VP,
Isobar India, added in the report, “We are very happy and excited to work on JK
Tyres, It is an interesting and a challenging category to work on and we are
looking forward to do some great work together which will stand out on the
digital stage.”

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