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Dennis Publishing to launch magazines, websites targeted at urban males in India

UK-based magazine company Dennis Publishing has formed a joint venture with Media Transasia to launch a slew of niche magazine titles and websites targeted at urban male readers in India.

“Over the next six months, we will launch several websites,” James Tye, chief executive officer, Dennis Publishing, has said. “Almost 20 per cent of the traffic on our existing websites comes from India.”

UK-based magazine company Dennis Publishing has formed a joint venture with Media Transasia to launch a slew of niche magazine titles and websites targeted at urban male readers in India.

“Over the next six months, we will launch several websites,” James Tye, chief executive officer, Dennis Publishing, has said. “Almost 20 per cent of the traffic on our existing websites comes from India.”

About 40 per cent of our revenues in the UK come from our digital media,” James Tye has added. “We hope to grow this digital media consumer base and our digital advertising revenues to Rs 750 crore in the next two years.” [Source: DNA ]

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