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Delhi Press to use Alive app to give augmented reality experience to its readers

Times Internet’s
augmented realty app Alive recently announced its partnership with Delhi Press,
which publishes magazines like Sarita, Grihshobha, Saras Salil among others. The
group, which is in its 75th year of publication, also publishes The Caravan ,
the magazine on politics, culture and business.

Times Internet’s
augmented realty app Alive recently announced its partnership with Delhi Press,
which publishes magazines like Sarita, Grihshobha, Saras Salil among others. The
group, which is in its 75th year of publication, also publishes The Caravan ,
the magazine on politics, culture and business.

With this
partnership, Alive marks its foray into vernacular and Hindi print media. Readers
of Hindi magazines like Sarita, Grihshobha and Saras Salil would get access to
an array of exciting videos, picture stories and other value added content via
Alive mobile app.

This partnership
will also cover other popular genre magazines from Delhi Press like kids story
book Champak, literary magazine Carvan and automobile magazine Motoring.

Commenting on this
V. Natarajan, Senior Vice President – Marketing & Corporate Strategy, Delhi
Press said, “With Alive AR, we now have a great platform to syndicate print
with digital content. We can now offer a wider variety of content in different
formats – for example, videos on making a certain cuisine to readers of
Grihshobha. We are one of the first publications in Hindi to leverage the augmented
reality app. We are sure our readers would love the experience.

Alive app has
about 1.5 million downloads and has executed more than 200 augmented campaigns
and powers content of  20 leading
publications every month with new & innovative augmented reality
experiences.

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