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DDB MudraMax wins digital duties of Larsen & Toubro

DDB MudraMax has won the digital mandate
for Larsen & Toubro. The agency has been given the mandate will handle SEM
(Search Engine Marketing), SEO (Search Engine Optimisation), web design, online
planning, buying and creative for the brand. The agency has already handled the
digital media planning and buying duties for L&T and now has been entrusted
with the entire range of digital duties.

DDB MudraMax has won the digital mandate
for Larsen & Toubro. The agency has been given the mandate will handle SEM
(Search Engine Marketing), SEO (Search Engine Optimisation), web design, online
planning, buying and creative for the brand. The agency has already handled the
digital media planning and buying duties for L&T and now has been entrusted
with the entire range of digital duties.

According to Afaqs, The creative pitch for
Larsen & Toubro Finance (LTF), a subsidiary of Larsen and Toubro (L&T)
in the financial services space, is currently underway in Mumbai; the result is
expected shortly. Larsen & Toubro is one of the largest technology,
engineering, construction and manufacturing companies in India’s private
sector.

DDB MudraMax’s clients include Pepsi, Gillette,
Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star,
Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha,
Kotak, Hewlett Packard, Fosters, Ashok Leyland, Western Union, Jyothy
Laboratories – Henkel, LIC, World Gold Council, BPCL, TTK Prestige, Wipro
Consumer Care, Amway and ACC.The win is the result of a review process in which
several agencies took part. There is no incumbent agency on the account.

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