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Dataquest, SapientNitro, JuxtConsult identify 20 ‘hottest’ Indian ecommerce startups

Dataquest, in association with SapientNitro and JuxtConsult, has prepared a list of 20 ‘hottest’ Indian ecommerce startups based on three broad parameters — business model, user experience and traction (Google Analytics data). According to Dataquest, group buying sites, discounted fashion brand retailers and specialized online stores dominate the list.

Dataquest, in association with SapientNitro and JuxtConsult, has prepared a list of 20 ‘hottest’ Indian ecommerce startups based on three broad parameters — business model, user experience and traction (Google Analytics data). According to Dataquest, group buying sites, discounted fashion brand retailers and specialized online stores dominate the list.

The 20 ‘hottest’ Indian ecommerce startups in alphabetical order are 20North, 99Labels, BindaasBargain, BuyThePrice, CaratLane, DealsAndYou, FashionAndYou, Flipkart, IndianGiftsPortal, InfiBeam, Inkfruit, MagazineMall.in, Myntra, Naaptol, Perfume2order, PlayGroundOnline, SnapDeal, Taggle, Timtara and Yebhi (BigShoeBazaar). Dataquest has not published the ranking.

To arrive at this list, Dataquest excluded companies in existence before 2007; brand-owned sites like Amway and Dell; non-Indian companies like eBay; media sites like Indiatimes Shopping, BagItToday and Homeshop18; online ventures of large offline retailers such as ShopperStop.com; and primarily service sellers such as travel sites, insurance sites, online photo printing sites and ticket booking sites.

The final list was validated by a team comprising Sudhindra Venkateshamurthy, head of experience design, SapientNitro who led the user experience research; Mrutyunjaya Mishra, director, JuxtConsut who contributed to business model research and Shyamanuja Das, editor, Dataquest who led the entire research.

Shyamanuja Das, editor, Dataquest, has said, “While we are seeing Indian ecommerce startups replicate the same models that have been successful in developed markets like the United States, they have adapted the models to suit Indian needs.” Examples of such adjustment include accepting cash on delivery and working with multiple logistics partners to reach out to different parts of India.

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