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Dainik Bhaskar Corp launches Android and iPhone apps for three of its media brands

Dainik Bhaskar (DB) Group has launched apps for Android and
iPhone users for three of its brands — Dainik Bhaskar (Hindi daily), Divya
Bhaskar (Gujarati daily), and Daily Bhaskar (English news website). The media
house claims that there are about 4,700 Android subscribers and 5,100 iPhone
users for Dainik Bhaskar, Divya Bhaskar has 5,000 Android subscribers, and
3,800 iPhone users in its kitty. The group is in the process of introducing the

Dainik Bhaskar (DB) Group has launched apps for Android and
iPhone users for three of its brands — Dainik Bhaskar (Hindi daily), Divya
Bhaskar (Gujarati daily), and Daily Bhaskar (English news website). The media
house claims that there are about 4,700 Android subscribers and 5,100 iPhone
users for Dainik Bhaskar, Divya Bhaskar has 5,000 Android subscribers, and
3,800 iPhone users in its kitty. The group is in the process of introducing the
Nokia OVI application.

To create awareness about its apps among the
readers, the company is banking largely on SMS blast, e-mailers, mobile page on
its various websites, and apps on GetJar portal. The content is available in
Hindi, but going forward, the company will evaluate the prospect of introducing
other languages.

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