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DailyMotion appoints Hungama Mobile as its strategic partner in India

France-based video sharing site DailyMotion.com, which recently launched its Indian operations, has appointed Hungama Mobile as its strategic partner in India. Under the deal, Hungama Mobile will advise DailyMotion on the companies with which it can forge an alliance with.

France-based video sharing site DailyMotion.com, which recently launched its Indian operations, has appointed Hungama Mobile as its strategic partner in India. Under the deal, Hungama Mobile will advise DailyMotion on the companies with which it can forge an alliance with.

According to Neeraj Roy, MD and CEO, Hungama Mobile, the company will help its 250 content partners to redistribute their video content through DailyMotion. Hungama Mobile will also rope in advertisers for DailyMotion and help the video sharing site to monetise its content.

DailyMotion has also signed a deal with Mid-Day.com, the website of the daily tabloid, under which videos uploaded on the Mid-Day.com site will also be hosted on DailyMotion.com, in a channel specially created for Mid-Day. DailyMotion is also talking with other media players such as NDTV, Aaj Tak and STAR Network to host their video content on its site, reports Afaqs.

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