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Cybercriminals increasingly using marketing-like approaches to target consumers: Microsoft

According to Microsoft Corporation’s Security Intelligence
Report Volume 10
(SIRv10), cybercriminals are increasingly targeting consumers by
using “marketing-like” approaches and deception tactics to steal money from
consumers. The report is focused between July to December 2010 and gathers
analysis of data from more than 600 million systems worldwide.

According to Microsoft Corporation’s Security Intelligence
Report Volume 10
(SIRv10), cybercriminals are increasingly targeting consumers by
using “marketing-like” approaches and deception tactics to steal money from
consumers. The report is focused between July to December 2010 and gathers
analysis of data from more than 600 million systems worldwide.

The findings indicate that attackers continue to incorporate
social lures that appear to be legitimate marketing campaigns and product
promotions. Additionally, the report highlights an increase of over 1200
percent in phishing through social networking sites, as these venues have
become lucrative hot beds for criminal activity.

“Social networking is on a high and these sites
have created new opportunities for cybercriminals to not only directly impact
users, but also friends, colleagues and family through impersonation. These
techniques add to an existing list of social engineering techniques, such as
financial and product promotions, to extort money or trick users into
downloading malicious content. In India alone, there are over 50 million users
of social networking sites like Facebook, Orkut, LinkedIn and Twitter. Hence
the opportunities for cybercriminals to create havoc too has increased
manifold,” Sanjay Bahl, chief security officer, Microsoft India has said.

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