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Culture Machine raises $18 mn from Tiger Global, Zodius Capital & Times Internet

The
digital video entertainment startup, Culture Machine, Co-Founded by former
Disney executive Sameer Pitalwalla and YouTube executive Venkat Prasad, has
received $18 million in Series B funding from US-based hedge fund Tiger Global
Management, with participation from existing investors Zodius Capital and Times
Internet Ltd.

The
digital video entertainment startup, Culture Machine, Co-Founded by former
Disney executive Sameer Pitalwalla and YouTube executive Venkat Prasad, has
received $18 million in Series B funding from US-based hedge fund Tiger Global
Management, with participation from existing investors Zodius Capital and Times
Internet Ltd.

The
startup has also roped in Chris LaRosa, former Product Head at You Tube Music,
to its Advisory Board.

“In
a multi-screen, multi-platform world where content is personalised and social
is the new distribution, creating targeted content for global communities at
scale is a challenge. These digital video platforms are the next generation of
distribution, and we are building a next generation media company that uses our
proprietary technology platforms, to know what content to create and create
that content at scale,” said Culture Machine Co-founders Sameer Pitalwalla and
Venkat Prasad, in a joint statement.

A
YouTube-certified premium multi-channel network, Culture Machine helps creators
create, promote and monetise their videos on YouTube. The company acquires
content from top media brands like Fox Star Studios, American stand-up comedy
network Comedy Time and The Times of India as well. The firm has also set up
6,000 square feet production facility in Mumbai and Chennai where content can
be produced. 

Its
clients include Johnson & Johnson, P&G, Unilever, and Havells. Culture
Machine has offices in Mumbai, Chennai, and Delhi in India, and Delaware in the
US.

In
September 2014, the company had raised $3.5 million in its Series
A round
of funding from Zodius Capital and Times Internet. Back then, Pitalwalla
had said, “The market is ripe for creating great digital video programming
which is backed by data and technology,” adding that his firm uses data
analytics to decide what kind of programming to create. 

 

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