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Crowdfire raises $2.5 mn in Series A round from Kalaari Capital

Mumbai-based startup Codigami, which owns Crowdfire app, just announced a series A funding round of $2.5 million from Kalaari Capital, reports TechInAsia. The app has over 10 million users, and recently rebranded itself as Crowdfire after it “outgrew” its earlier name – JustUnfollow. The app is used to track and grow one’s followers on social media, specifically Twitter and Instagram.

Mumbai-based startup Codigami, which owns Crowdfire app, just announced a series A funding round of $2.5 million from Kalaari Capital, reports TechInAsia. The app has over 10 million users, and recently rebranded itself as Crowdfire after it “outgrew” its earlier name – JustUnfollow. The app is used to track and grow one’s followers on social media, specifically Twitter and Instagram.

“The app evolved from being just a tool for unfollowing to being a product that helps businesses and individuals grow on social media and reach their social media goals – be it brand recognition, individual popularity, more sales, clients, or fans. So, we do realize the risk involved with the name change, but a change in how people perceive the product was long overdue,” Urooj Kazi, one of the earliest members of the Codigami team, told Tech in Asia.

It was founded by Nischal Shetty, a software engineer who also founded Twi5 which let users search for Twitter apps. Shetty built and launched JustUnfollow in February 2010. Soon afterwards, Sameer Mhatre, Siddharth Menon, and Anirudh Khusape joined Shetty as co-founders. JustUnfollow was part of the first batch at Startup Chile accelerator program.

Shetty was quoted in the report as saying, “We first built a feature (unfollow), focused on getting traction for that, and then expanded to being a product. It’s better to go this way than building a complete product and then trying to gain traction.”

CrowdFire has a freemium model. It’s free to start with, but if you want make full use of all its features like manage multiple twitter accounts, add team members, and so on, then, you have to pay. Its plans start from $9.99 to $199.99 per month. Currently, it has over 10,000 monthly paying users, Shetty added.

According to report, Shetty said that thanks to bootstrapping, his startup built “an amazing work culture.” He adds, “But we realized that for rapid growth, it’s important to expand the team faster and hence we decided to raise money.” Crowdfire has an enterprise solution is in the works. But Shetty is still focused on broadening and deepening the user base for now, with Crowdfire’s new tools for social media engagement. The Crowdfire app is available on Web, iOS, and Android.

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