Cricbuzz.com, a brand owned by Times Internet, and India’s largest digital destination for cricket content, scores and cricket news has launched its first consumer connect initiative.
Cricbuzz.com, a brand owned by Times Internet, and India’s largest digital destination for cricket content, scores and cricket news has launched its first consumer connect initiative. Titled ‘Cricket Ka Keeda’, the campaign intends to touch all cricket lovers across the country. The new campaign showcases everyday situations in our lives and what happens when the ‘Cricket Ka Keeda’ bites to makes those situations hilarious.
The campaign consists of 3 TVCs, print ads and outdoor apart from digital adaptations. The plan is to target the cricket lovers of our Cricket crazy nation when they look for every possible way to immerse themselves into the cricketing action.
“With Cricket in the air and the 2015 World Cup barely a month away, this is a great time to stir things up with a funny and smile-inducing campaign that touches all cricket lovers, Cricket creates such passion among its followers that they get immersed in that world and forget everything else. The creative idea and the scripts developed in house capture that spirit where the consumer gets bitten by the cricket bug literally,” says Pratik Mazumder, Vice President & Head Marketing, Times Internet.
Cricbuzz is aiming to launch the campaign during the India-Australia-England Tri Series from the 18th of January and target it through the World Cup. The company is targeting net savvy, smartphone users, working professionals / students and everyone who loves cricket and likes to be updated on cricket scores, their favorite cricketers, upcoming matches and everything around it.
Cricbuzz will keep you updated with all the action with its fast mobile app across platforms, the website and the mobile website. The platform is available in 7 languages and the company aims to make it even larger over the coming months.