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Crazeal rebranded as Groupon India; shifted to Groupon.co.in domain

Update: The company has completed the rebranding of Crazeal to Groupon India after the story was published.

Update: The company has completed the rebranding of Crazeal to Groupon India after the story was published.

Earlier: Crazeal, the Indian arm of global group
buying site Groupon has informed its subscribers that the platform will be
rebranded to Groupon India and the site will be shifted to a new URL Groupon.co.in soon. The URL
is currently redirecting to Crazeal. This would be the second rebranding
exercise for Groupon’s India entity as the company entered India as SoSasta in
January 2011 and started operations in April across 9 cities and soon rebranded
Sosasta to Crazeal. The company initially wanted Groupon.in, but the brand is facing
a legal issue as it is owned by Bangalore-based ValueNet E-Commerce Pvt Ltd.

In an interview to India Digital Review
earlier, Groupon India CEO Ankur Warikoo said, “We didn’t want to wait for it
because legal processes in India might take forever. But even if we win the
case, I don’t think that there will be another rebranding happening. Just
because we are called Groupon, people will not start thinking differently of
us. Out of the 45 countries that Groupon operates, only 3 countries have
different branding and it’s all because of the similar reason.

Warikoo had also said that when the company started,
in the first three months they realised that the quality merchants looking to
tie up with, had some issues in working with a brand that calls itself sasta
(meaning cheap in Hindi). “Secondly, we ourselves wanted a change in our
outlook from being looked at as cheap to being ‘Value for Money’. The third
factor was that the word sasta, which is a Hindi word, was not very popular in
South India. Hence collectively we decided to have a rebranding of the product
to better signify what we stand for. At the end of the day, if we continue
providing best deals, consumers won’t really care whether it is SoSasta or Crazeal,”
Warikoo had said.

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