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Crazeal (Groupon India) appoints Iffort as its social media agency

Crazeal.com, the Indian unit of global giant Groupon Inc.
has appointed Iffort as its social media agency to strategise its social media
marketing efforts.  Iffort’s role as a
specialist agency for the brand will extend towards conceptualizing social
media campaigns, content ideation and planning, interactive community
management and managing online reputation. 

Crazeal.com, the Indian unit of global giant Groupon Inc.
has appointed Iffort as its social media agency to strategise its social media
marketing efforts.  Iffort’s role as a
specialist agency for the brand will extend towards conceptualizing social
media campaigns, content ideation and planning, interactive community
management and managing online reputation. 

“Group-buying portal space has been growing at
an exciting pace in India and we are pleased to be given the opportunity of
working with a fun brand like Crazeal.com. We are also quite geared up to
address the challenge of social media positioning for Crazeal in the already
crowded group-buying segment. Going ahead, we will be helping the brand to reach
out to a larger audience via Social Media & focus towards attaining its
business objectives”, added, Sunny Jindal, Director, Iffort.

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