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Cory York quits Novator as Country Director, India to start his own venture

by Satrajit Sen

Cory York, country director, India at Novator e-commerce has left the company to launch his new venture, SociaLinked. York had joined Novator in April 2006 as manager, business development and was later named country director for India in October 2007. In the meanwhile, Deep Sehgal has been named CEO of Novator India.

by Satrajit Sen

Cory York, country director, India at Novator e-commerce has left the company to launch his new venture, SociaLinked. York had joined Novator in April 2006 as manager, business development and was later named country director for India in October 2007. In the meanwhile, Deep Sehgal has been named CEO of Novator India.

Cory York is based in Mumbai and is currently working on GiftCardsIndia.in, an initiative by SociaLinked. GiftCardsIndia.in is designed for providing gift vouchers and certificates in India. The website is expected to be launched in October 2010.

“I wanted to develop my own online store with GiftCardsIndia.in. This will be a new and fantastic portal for the purchase of online gift certificates by Indians all over the world. We already have some of India’s top brands on board,” Cory York has told AlooTechie.

Cory York has further said, “With SociaLinked E-commerce, I recognized a great opportunity in bringing affordable, hassle free e-commerce to small and medium sized retailers. Through SociaLinked we will have some new technology partners that we will be introducing to the Indian market to help make e-commerce more affordable, without taking an iota away from user experience or design. If you wanted a website to sell your products or services but you weren’t big enough, now you can.”

According to Cory York, SociaLinked has already started rolling out clients with two launches in North America and a couple big ones coming out of India in the coming months.

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