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Contests2win launches digital creative agency C2W Digital, headed by Gaurav Sharma

by Satrajit Sen

Contests2win.com has launched a digital agency named C2W Digital to provide various digital services including viral solutions, micro-sites, e-training tools, mobile and Facebook apps and sales linked promos to its clients. C2W Digital will be headed by Gaurav Sharma. Currently, C2W Digital has around 30 people employed across its offices in Mumbai and Delhi. The company is also planning to expand its presence in Bangalore.

by Satrajit Sen

Contests2win.com has launched a digital agency named C2W Digital to provide various digital services including viral solutions, micro-sites, e-training tools, mobile and Facebook apps and sales linked promos to its clients. C2W Digital will be headed by Gaurav Sharma. Currently, C2W Digital has around 30 people employed across its offices in Mumbai and Delhi. The company is also planning to expand its presence in Bangalore.

“In the course of our 12 long years of working with the top 1000 brands in India and delivering over 5000 campaigns for them, many of our clients told us that Contests2Win is more recognised as an advergaming and brand promotion company rather than a digital solution provider. So, we decided to demarcate the resources and launch a new entity altogether where the core focus will be given on developing creative solutions for our various clients,” Alok Kejriwal, founder, Contests2win, has told AlooTechie.

“Clients thought that Contests2Win only provides advergaming and contest based solutions to brands; whereas, over the last two years, we have gained an expertise in providing viral, e-learning and social media solutions to clients. Thus, C2W Digital was set up to have an identity of a digital creative solutions provider,” Gaurav Sharma, business head, C2W digital, has added.

Answering a query on how C2W Digital would differ from the group’s interactive agency Media2Win, Alok Kejriwal said that Media2Win has its specialities in providing a complete digital solution to brands, whereas C2W Digital will focus solely on providing creative solutions. “For example, Media2Win also specialises in providing the media buying solutions to our clients, but that will not be a focus area for C2W Digital,” Kejriwal explained.

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