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Contest2win launches Bollywood portal Koimoi.com

by Satrajit Sen

Alok Kejriwal’s Contest2win.com and Komal Nahta’s Faith Entertainment have jointly launched Koimoi.com, an entertainment portal focussed on Bollywood news and gossips. According to Koimoi.com, the website also offers movie promotions service across the web and mobile platforms. Koimoi has already worked with studios like PVR Cinemas, Warner Brothers and Studio18. Komal Nahta, a renowned film trade analyst, is co-founder and editor of Koimoi.

by Satrajit Sen

Alok Kejriwal’s Contest2win.com and Komal Nahta’s Faith Entertainment have jointly launched Koimoi.com, an entertainment portal focussed on Bollywood news and gossips. According to Koimoi.com, the website also offers movie promotions service across the web and mobile platforms. Koimoi has already worked with studios like PVR Cinemas, Warner Brothers and Studio18. Komal Nahta, a renowned film trade analyst, is co-founder and editor of Koimoi.

“We are all armchair experts on Cricket and Bollywood. We can discuss for hours on end on how Sachin Tendulkar batted and why Dabbangg was such a big hit. Koimoi aims to bring these conversations online amongst likeminded Bollywood fans,” Rajagopal Menon, COO, Contests2win, told AlooTechie.

Speaking about the USP of Koimoi.com, Menon said, “Most Bollywood sites are repeaters of news, gossip and photos. There is very little original content. Our approach is to give consumers unique content with Komal Nahta who is a Bollywood insider and veteran trade analyst. Our aim is to give consumers a ringside view of Bollywood. Users have tons of questions about Bollywood and they don’t know whom to turn to. Koimoi gives them a platform to discuss their views and Komal Nahta will answer all their queries.”

Discussing Contest2win’s publishing plans going forward, Rajagopal Menon said that where ever they see a gap or an untapped niche in the market, they will go for it. “With Bollywood, we already have a strong partner. There are several options we are looking at that include the health and fitness segment as there is no Indian equivalent of WebMD as yet and neither there are offerings targeted at women.”

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