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Consim Info plans marketing spends of Rs 20 cr for IndiaProperty.com this fiscal

Consim Info (BharatMatrimony Group) has said that it will increase
the market focus of real estate portal IndiaProperty.com in the Western and
Northern regions in India and expand the portal’s current market leader
position across all four South Indian states. The company will also be spending
Rs 20 crore in the current financial year to support this expansion plans and launch
a new design of IndiaProperty.com along with a new marketing campaign.

Consim Info (BharatMatrimony Group) has said that it will increase
the market focus of real estate portal IndiaProperty.com in the Western and
Northern regions in India and expand the portal’s current market leader
position across all four South Indian states. The company will also be spending
Rs 20 crore in the current financial year to support this expansion plans and launch
a new design of IndiaProperty.com along with a new marketing campaign.

Murugavel Janakiraman, founder and CEO, Consim Info, said,
“Our property portal business has been witnessing significant growth in
alignment with the surging demand for new property and we believe the time is
right for us to leverage our experience in online businesses and establish our
leadership in this area as well. We recently crossed the 1.5 million mark in
registered users with 250,000 unique daily visitors and more than a million
page views a day, establishing us as the number one property portal in the
country. Our increased business focus in this area and strengthening of the
senior management of IndiaProperty should help us scale new heights this
year.”

Detailing the growth plans, Ganesh Vasudevan, vice-president
and business head, IndiaProperty.com said, “The company is exploring
strategic partnerships with builders and agents in the state and is in advanced
talks to sign exclusive marketing agreements. We expect the Western and
Northern markets to contribute to nearly 50 per cent of our revenues this year
and these are key geographies for us in our expansion plans. Our sales and
service delivery teams are being strengthened in alignment to our growth plans.”

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