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Consim Info (BharatMatrimony) appoints Media Direction as its media AoR

Consim Info, formerly known as BharatMatrimony Group, has appointed Media Direction, a part of RK Swamy Media Group, as its AoR (agency of record) to handle all its media buying and planning activities. The account size is pegged in excess of Rs 25 crore. Publicis Ambience handles the creative duties of Consim Info.

Consim Info, formerly known as BharatMatrimony Group, has appointed Media Direction, a part of RK Swamy Media Group, as its AoR (agency of record) to handle all its media buying and planning activities. The account size is pegged in excess of Rs 25 crore. Publicis Ambience handles the creative duties of Consim Info.

“The Consim business will be driven out of our Chennai office with the additional involvement of the national teams on Digital Direction and our consumer engagement practice Permission Marketing,” S Yesudas, CEO, RK Swamy Media Group, has said, “We will follow a consumer surround approach that would be as measurable as possible.” [Source: exchange4media]

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