Top News

Confusion over tariffs limiting adoption of mobile data services: Survey

According to The
Mobile Maze
survey by Ernst & Young, confusion over data tariffs and lack
of guidance from operators on the value of new services, are limiting the
adoption of mobile data services across the world.

According to The
Mobile Maze
survey by Ernst & Young, confusion over data tariffs and lack
of guidance from operators on the value of new services, are limiting the
adoption of mobile data services across the world.

Ernst &
Young conducted this global online customer research study covering 6,000
consumers in 12 countries worldwide. The research, carried out in May and June 2012,
was designed to highlight short-and medium-term issues facing mobile operators
involved in the mobile services/applications value chain.

The study stated
that one in three respondents say they cannot understand mobile data tariffs
effectively while only one in five customers claim that they can make an
accurate judgement as to what the best tariff option is.

Highlighting India
numbers, the survey stated that, in India almost 54 percent of the respondents
prefer unlimited mobile data for a fixed price per month. In India, 31 percent
of the respondents said they clearly understand mobile data tariffs offered by
operators, which is the highest among others.

“It is
imperative for mobile operators to spread more awareness about the improved
security and privacy features enabling the end consumer to effectively access
mobile Internet services, especially in case of mobile money transfer or
payment through mobile services,” Ernst & Young Global Partner Prashant
Singhal said.

The survey said rising smartphone take-up means
that more than 1 in 3 mobile customers are using services such as web browsing,
instant messaging and social media on their devices. The survey finds that 3G
customers are a high-value segment and in India, the average monthly spend of
post-paid and pre-paid 3G users stand at USD 43 and USD 27 respectively, while
in US, the figures stand at USD 115 and USD 78.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close