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CondomKing.in launched as an online condom bazaar

Madurai-based Bonne Sante Healthcare has launched CondomKing.in, an e-commerce site where several brands of condoms like Moods, Kamasutra and Love Light Technosex can be bought online. CondomKing.in aims at getting 3 per cent market share in the next three years.

Madurai-based Bonne Sante Healthcare has launched CondomKing.in, an e-commerce site where several brands of condoms like Moods, Kamasutra and Love Light Technosex can be bought online. CondomKing.in aims at getting 3 per cent market share in the next three years.

Ramesh Srinivas, founder and president, Bonne Sante Healthcare, has said, “Indians are still not very comfortable buying condoms from a physical retail outlet. Having a virtual dedicated condom store allows customers to select from the range and buy what suits them the best.”

According to Ramesh Srinivas, only 0.4-0.5 per cent of the Rs 250 crore annual condom sales in India happens online while in developed markets it is 5-10 per cent. “Within 3 years, we are looking to make Rs 10 crore annually and account for 3 per cent of the total sales,” Srinivas has added. [Source: DNA]

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