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CNET, Yahoo sign 3-year deal involving content, advertising, search marketing

CNET Networks (News.com) and Yahoo have signed a three-year strategic partnership involving content, advertising, and search marketing. Under the deal, CNET.com will provide technology content, including news, reviews and videos, on Yahoo Tech and Yahoo News, while Yahoo will sell display advertising inventory across the CNET Networks.

CNET Networks (News.com) and Yahoo have signed a three-year strategic partnership involving content, advertising, and search marketing. Under the deal, CNET.com will provide technology content, including news, reviews and videos, on Yahoo Tech and Yahoo News, while Yahoo will sell display advertising inventory across the CNET Networks.

Neil Ashe, chief executive officer, CNET Networks, has said, “By partnering with the world’s largest portal, we are giving more people access to CNET.com’s award-winning content, and driving new revenue streams into our business model.”

CNET Networks reported a loss of $6.1 million in the first quarter ended March 31, 2008, compared with a loss of $9.1 million in the corresponding quarter a year ago. Revenue rose to $91.4 million in the March 2008 ended quarter from $89.1 million recorded a year ago. Earlier, the company had announced its plan to lay off 10 per cent of its people.

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