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Close Up ties up with Zapak.com to promote new variant Fire-Freeze through digital

Toothpaste brand Close Up has tied up with gaming portal Zapak.com to launch a microsite for promoting its new variant Fire-Freeze through digital media. The site features an interactive video where users can create their own music, record it and share it through Facebook, Twitter and email. The website also offers a game which enables the user to attract colleagues of the opposite sex with Close Up Fire-Freeze fresh breath while dodging pesky bosses lurking in the office corridors.

Toothpaste brand Close Up has tied up with gaming portal Zapak.com to launch a microsite for promoting its new variant Fire-Freeze through digital media. The site features an interactive video where users can create their own music, record it and share it through Facebook, Twitter and email. The website also offers a game which enables the user to attract colleagues of the opposite sex with Close Up Fire-Freeze fresh breath while dodging pesky bosses lurking in the office corridors.

Sanjay Vasudeva, national head, ad sales, Zapak.com said, “The youth has engulfed the digital space as a part of their day to day activities. Zapak being one of the leading youth destinations in India has been offering the youngsters innovative platforms with engaging and entertaining content. With Close Up being a youth focused brand, Zapak has created a web destination which offers interactivity and unique viral features to cater to this generation’s taste.”

Srinandan Sundaram, category head, oral care, Hindustan Unilever, said, “Close Up is a vibrant youthful brand. Digital is a critical medium for establishing conversations with our consumers. This is a start in establishing a wider presence of Close Up in the digital space.”

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