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Cleartrip rated as most user-friendly travel portal by JuxtConsult

Online travel company Cleartrip.com has been rated as India’s most user-friendly travel portal by an online research and advisory firm JuxtConsult. The JuxtConsult research conducted on the online travel portals involved all the leading players in the segment — Cleartrip, MakeMyTrip, Yatra, Travelguru and Indiatimes Travel.

Online travel company Cleartrip.com has been rated as India’s most user-friendly travel portal by an online research and advisory firm JuxtConsult. The JuxtConsult research conducted on the online travel portals involved all the leading players in the segment — Cleartrip, MakeMyTrip, Yatra, Travelguru and Indiatimes Travel.

In a consumer research conducted by JuxtConsult, consumers rated various players in the online travel category based on distinct parameters that measure ‘user-friendliness’ and ‘satisfactory usage experience’ of a website.

To measure the ‘Website User-Friendliness’ Index, respondents were asked to rate the travel portals on 19 distinct parameters under 4 categories: ease of access, design appeal, ease of usage and usage satisfaction.

Explaining the concept of user-friendliness of websites, Sanjay Tiwari, director and CEO, JuxtConsult, has said, “Like in human interaction we identify someone as ‘friendly’ only when that person firstly ‘looks’ friendly to us and then ‘behaves’ friendly towards us, similarly in our interaction with websites, we treat a website as ‘friendly’ only when it both looks pleasant and appealing to us and is easy and convenient to use. Accordingly, this study measures and reports the ‘user-friendliness’ of a website taking into account both in its look factors as well as its usability factors.”

Sandeep Murthy, CEO, Cleartrip.com, has said, “The results of JuxtConsult research have proven our belief that simple user interface and effective use of technology can bring you consumers for life. We have more than 70 per cent of our consumers coming back to us again and again not only for best deals but also for faster, safer and quicker bookings. Such endorsements will motivate us to strive harder to maintain the consumer friendly approach and make their travel simple.”

Launched in July 2006, Cleartrip.com now claims to enjoy 35 per cent market share registering 6,000 air tickets and 150 hotel room nights booking every day.

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