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Channel 2 launches internet radio platform CricketFreeq.com for ICC World Cup 2011

Dubai-based Channel 2 Group, an exclusive radio broadcast rights holder for ICC World Cup 2011, has launched CricketFreeq.com as an internet radio service. The website will offer ball-by-ball cricket updates and analysis of all world cup matches and also house games, contests and other interactive content for cricket fans.

Dubai-based Channel 2 Group, an exclusive radio broadcast rights holder for ICC World Cup 2011, has launched CricketFreeq.com as an internet radio service. The website will offer ball-by-ball cricket updates and analysis of all world cup matches and also house games, contests and other interactive content for cricket fans. CricketFreeq.com was launched on March 2 2011, by former Indian cricket captain Kapil Dev and features former cricketers Sunil Gavaskar and Clive Lloyd as commentators. The company has planned to invest USD 30 million in the first phase rollout of the project.

Ajay Sethi, chairman, Channel 2 Group, said, “We plan to emerge as the largest sports internet radio player globally by 2015. Initially we plan to build a global audience for cricket and then subsequently launch platforms for other sports. The power of internet radio is that it allows the broadcast to capture audiences of common diasporas across geographies. Radio has traditionally been a local medium, but with the advent of 3G and high broadband speeds there is a potential to transform radio into a glocal media with seamless integration across devices and platforms including terrestrial radio.”

“In addition to creating multi-engagement platforms using a mix of radio and other interactive content, we will work with legends in different sports to add the expert edge. We will look for strategic investors in different markets or verticals as we grow,” Amit Tripathi, director, CricketFreeq.com added.

Channel 2 Group has also acquired exclusive radio broadcast rights for some of the world’s leading sports events like the Barclays English Premier League Football, The Dutch League, World Cup Rugby, Wimbledon, Australian Open Tennis, US Open and major Professional Golf Tours such as US PGA, The Masters, Ryders and others. The company initially plans to build a global audience for cricket and then subsequently launch platforms for other sports.

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