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Cartoon Network adds Web2.0 features to its India website

CartoonNetworkIndia.com has added new features including video-on-demand, user-generated content, blogs, message boards and gaming functions to offer Web 2.0 experience to Indian kids.

CartoonNetworkIndia.com has added new features including video-on-demand, user-generated content, blogs, message boards and gaming functions to offer Web 2.0 experience to Indian kids.

The website will offer complimentary video-on-demand content, allowing viewers to enjoy their favourite Cartoon Network shows on their computers. Kids can also express their creativity through the My Studio application, which enables the creation of user generated content using Cartoon Network’s assets to create their own animated stories, reports exchange4media.

According to Vivek Krishnani, executive director, marketing, Turner Entertainment Asia Pacific, steps have been taken to ensure that the website is kid-friendly as member’s personal contact information is not displayed, the content and activities within the website are monitored, and it is mandatory for kids to seek parent consent for website registration.

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