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CarDekho.com launches three vernacular websites

CarDekho.com has announced the launch of its portal in the three most widely spoken languages in the country: Hindi, Tamil & Telugu. Part of Girnar Software, CarDekho.com recently raised Rs. 300 crore in its Series B funding round. 

CarDekho.com has announced the launch of its portal in the three most widely spoken languages in the country: Hindi, Tamil & Telugu. Part of Girnar Software, CarDekho.com recently raised Rs. 300 crore in its Series B funding round. 

Commenting on this development, Amit Jain, CEO & Co-Founder, Girnar Software said, “We are constantly innovating to create great consumer experience in their search for cars. We crossed a record 152 million visits in the last fiscal. With more personalised experience, CarDekho.com is targeting an entire new set of audiences via the language sites so that we double our traffic within this fiscal year.” 

The company went beyond using a a simple Google translate algorithm to convert the content into multiple languages so that it could maintain the delightful user experience of CarDekho.com. 

Rahul Yadav, Product Head, CarDekho.com said, “It became imperative to carefully translate every single word on the site. Since the technical architecture of the previous CarDekho.com site did not support multilingual & multi-regional capabilities, we built a new platform from scratch, to achieve this. All a user has to do, is choose the preferred language when they land at CarDekho.com”  

CarDekho.com is the flagship portal of Girnar Software Pvt. Ltd. founded in March 2008. The company claims to currently draw close to 17 million visits per month with 10 million unique visitors per month. The company recently acquired Gaadi.com, another top automotive portal & Buying IQ, a comparative shopping portal to add to its portfolio. 

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