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Business Insider’s Indian edition goes live

America’s business news website ‘Business Insider’s Indian edition has gone live. At the time of writing this article, the portal had content which has been curated over a period of time. With the India launch, Business Insider now has presence in two international countries including Australia.

America’s business news website ‘Business Insider’s Indian edition has gone live. At the time of writing this article, the portal had content which has been curated over a period of time. With the India launch, Business Insider now has presence in two international countries including Australia.

In terms of UI and design, the Indian edition looks similar to its parent website with stories with a picture coming on the home page. The website has broad categories like Tech, Finance, Politics, Strategy, Life and Entertainment.

Times Internet has announced its strategic partnership with Business Insider in April this year. The company will be responsible for creating international and localised content, events, monetization, and syndication for the publication in India. This is Times second international tie-up after its pact with Gawker Media to bring Gizmodo and Lifehacker to India.

Announcing the launch in a blog post, Puneet Singhvi, Head, Times Local Partners said, “Following the latest trends of global businesses has become second nature to the website. And Business Insider India will pursue the same line of thought, bringing you a mix of cutting edge business and technology happenings, entrepreneurial initiatives, creative exchanges, lifestyle concepts and leadership insights. The Indian edition will also feature the country’s business heavyweights, ranging from start-ups to veterans across industries. Also, look forward to some exciting reading on advances in the Indian technology space, automobiles, gadgets and sports.”

Founded in 2007, Business Insider claims to have 15 million monthly visitors worldwide. The company had forayed in Australian market earlier this month; the Indian version will further help Business Insider expand its presence in the Asian sub continent. Business Insider offers a subscription research service, Business Insider Intelligence that provides in-depth insight, data and analysis of the mobile industry.  

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