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Buongiorno to introduce mobile advertising solutions in India

Buongiorno, a provider of mobile value added services and digital marketing services, is planning to launch its mobile advertising solutions in India. The company has already introduced its mobile advertising programme in Egypt in collaboration with Vodafone.

Buongiorno, a provider of mobile value added services and digital marketing services, is planning to launch its mobile advertising solutions in India. The company has already introduced its mobile advertising programme in Egypt in collaboration with Vodafone.

Buongiorno’s mobile ad management solution is based on its B3A platform which consists of an ad server that provides campaign creation, media planning and forecasting, multi channel delivery of ads and reporting. Other elements of B3A include a site manager module to build WAP sites and mobile marketing module to run SMS and MMS push messaging.

Milind Pathak, co-CEO and country manager, Buongiorno India, has said, “With around 261 million mobile users in India, mobile advertising is the most relevant and well targeted approach for a brand to connect to their target audience.”

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