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Britannia’s #TicketToFilmfare takes a filmy route to connect with youth

Britannia goes an extra
mile to engage with young audiences through #TicketToFilmfare for the 60
th
Britannia Filmfare Awards 2015 to be held on 31 January 2015, fulfilling their
dream and aspiration of attending one of the most anticipated and glitzy film
awards in the year.

Britannia goes an extra
mile to engage with young audiences through #TicketToFilmfare for the 60
th
Britannia Filmfare Awards 2015 to be held on 31 January 2015, fulfilling their
dream and aspiration of attending one of the most anticipated and glitzy film
awards in the year.

Riding on Bollywood films as
one of the staple entertainment options in the country, the digital campaign,
created and produced by Jack in the Box Worldwide, the digital agency brand of
The 120 Media Collective, is a quirky yet filmy take in a bid to establish Britannia’s
association with Filmfare Awards 2015, as an entertaining and fun brand.

The digital campaign communication focuses on drama,
filminess and the desire to be a part of the Filmfare Awards live event, which
comprises –“Kis Maa Ki Prarthana Hogi
Safal? Kaun Jayega Britannia Filmfare Awards – Kishen-Kanhaiya, Sita-Gita Ya
Karan-Arjun?”
and “Kaunsa Chella Hoga
Kamiyaab? Kaunsa Boss Jayega Filmfare Awards – Mogambo, Munna Bhai ya Gabbar”?

The campaign pillars include content
marketing and display ads, across digital platforms, and extensive push through
social media on the Filmfare brand page and product pages of Britannia Good Day
and Nutri Choice page, extensively promoting #TicketToFilmfare.

The digital activation which started
early January 2015 will go on till 29 January, has been garnering massive mass
engagement, especially through Facebook, amplifying awareness levels and
participation.

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